Filed under: WIRELESS
WIRELESS
The mobile ad market will grow from $33.2 million to $1.4 billion by 2012, according to a new forecast released by The Kelsey Group. The growth will be driven by innovation and investment in mobile platforms as paid search plateaus as an ad format. The projections are also based on assumptions that the number of mobile internet users will grow from 37.9 million in 2007 to 91.7 million in 2012, thanks to network upgrades and the introduction of cheaper smart phones into the marketplace.
DoubleClick is launching DoubleClick Mobile, a new service for mobile advertising. The service integrates operational processes for scheduling, targeting, selecting and delivering ads on mobile Web pages with publishers’ existing digital channels. (http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070925/FREE/70925003/1078 9/25)
A slimmer, higher-resolution Sidekick goes on sale in October, as T-Mobile USA tries to attract older users, according to the Associated Press. The Sidekick LX was built by Motorola, will feature a 3-inch screen and be priced at $300 with a two-year contract. (Yahoo!/Associated Press 9/26)
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