Filed under: WIRELESS
WIRELESS
Google, expanding beyond Internet search, will start selling ads on Web sites designed for mobile phones and e-mail devices. AdSense for Mobile will let Web site owners in 13 countries display ads sold by Google on their pages. The mobile market is said to be “growing quite rapidly.” (http://www.bloomberg.com/apps/news?pid=20601087&sid=aPF9Y0l0qQ.8 9/17)
Advertisers are currently spending about $500 million annually on mobile advertising but will increase that amount by 120% next year and reach about $1.1 billion, according to the Jack Myers Media Business Report. Also, general Internet advertising “is still on the rise.” (http://www.clickz.com/3627056 9/18)
Telefonica’s O2 U.K. has won the coveted deal to be the carrier offering Apple’s iPhone in Britain. It will be available through retailer Carphone Warehouse and Apple’s own stores starting Nov. 9. (The Washington Post/Reuters 9/18, MarketWatch 9/18)
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