Filed under: BROADCAST/CABLE
BROADCAST/CABLE
HBO has started using a system that inserts an invisible bar code into each frame of a video in order to track the source of shows that appear on the Internet before they’ve been shown on TV. The system, called Shield Forensic, inserts a unique ID into each copy of shows delivered to reviewers. (Multichannel News 9/12)
TNT’s “The Closer” finished No. 1 in Nielsen Media Research rankings for the week of Sept. 3-9 with 5.83 million homes and 8.17 million viewers. The college football matchup between Florida State and Clemson on ESPN was second and was followed in the Top Five by MTV Networks’ MTV Networks’ MTV Video Music Awards, USA Network’s “WWE Raw” and TNT’s “Saving Grace.” (The Boston Globe/Associated Press 9/12)
CNN is permanently shifting to taped programming for the second hour of “Anderson Cooper 360,” scaling back an ambitious programming block created in 2005 to showcase the studio and field-reporting talents of Cooper, who it viewed as an emerging star. (http://www.variety.com/VR1117971904.html 9/12)
Cablevision’s Dolan family may sell assets, form partnerships, lower expenses and shut down businesses to cut debt after a $10.6 billion buyout of the New York cable company. The Dolans are said to be “considering steps to reduce Cablevision’s post-closing leverage.” (http://www.bloomberg.com/apps/news?pid=20601087&sid=a2.C9dxDSnrk 9/13)
Some 62% of Americans say television programs are getting worse, says a poll by the Associated Press and AOL Television. More than 70% believe there are too many reality shows. “I’m not entertained by watching people eat spiders,” says Jeanie Peterson, 59, of New Orleans. (http://news.yahoo.com/s/ap/20070912/ap_en_tv/tv_fall_poll 9/12)
HDTV viewing does not seem to affect commercial viewing patterns, according to a new study by Knowledge Networks. HD consumers do tend to be more selective about what they watch; however, with about half saying they make the effort to find something in HD before switching over to a standard def broadcast.
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