Filed under: ONLINE SERVICES/INTERACTIVE MEDIA
ONLINE SERVICES/INTERACTIVE MEDIA
MTV will run Sept. 9 a live simulcast of its Video Music Awards on Sprint TV and offer viewers a number of new wireless and online ways to interact with the program. The channel will offer instant updates through its MTV On Demand and will create an online “virtual world” based on the show. (The Hollywood Reporter 8/30)
AOL Latino announces the top 3 finalists of Fashionista today, the online reality design contest sponsored by Mercury Milan. As part of the finale, AOL Latino will debut three webisodes on Friday showcasing the finalists as they design outfits for a runway show. The winner will then be announced Friday at aollatino.com. Meanwhile AOL Music Live! premieres an exclusive live concert with platinum artist Daughtry, also on Friday night.
National Lampoon launched its own video channel on Yahoo! Video, featuring clips from classic comedies, webisodes of made-for-internet shows from nationallampoon.com.
Google is turning to new attention to its often-ignored social networking site, Orkut.com, with a redesign intended to prettify the site’s Spartan look. Despite its low profile, Orkut now draws 38.2 billion page views a month worldwide — 7.8 billion more than Facebook. (http://www.forbes.com/business/media/2007/08/28/google-brazil-network-tech-cx_ag_0828orkut.html 8/28)
Netflix doubled the amount of viewing via PCs during the past 6 weeks. As of August 22, Netflix users watched 10 million movies and TV episodes as more subscribers became aware of the feature rolled out slowly from January.
The theft of contact data for job seekers in the database of Monster.com may be much greater than the 1.3 million individuals reported earlier, admits CEO Sal Iannuzzi. While investigating the recent theft, the company learned that its Web site had previously been hacked. (http://www.reuters.com/article/internetNews/idUSWEN072620070829 8/29)
YouTube signed an agreement with the MCPS-PRS Alliance of 50,000 UK-based music writers, composers and publishers to license 10 million tracks of music for a flat fee, reports The Financial Times. After YouTube hands over the funds the alliance will decide how to distribute it among its members based on online usage. This is the first such deal struck by YouTube outside of the U.S. (http://technology.timesonline.co.uk/tol/news/tech_and_web/the_web/article2355094.ece 8/30)
The U.S. is lagging behind in terms of speed and affordability of broadband access, according to a report in the Washington Post. For instance Japan, once a laggard in the race, offers speeds 8-30 times faster than U.S. broadband services for half the price, in some cases. Competition among DSL providers has pushed the rates down to around $22 for a speeds that exceed what Comcast and Cox offer in the U.S.
Using “powerboost” technology, Comcast has begun increasing its upload speed to 2 megabits per second. By comparison the typical speed of AT&T’s DSL service is between 384 kilobits and 512 kilobits per second. The service is available to Comcast cable-modem customers who subscribe to services with 6- or 8-megabit download speeds. (The Sacramento Bee (Calif.) 8/30)
Many assume the growth in online video consumption is driven by teens and twenty-somethings watching amateur content. But according to a survey conducted by Advertising.com and InsightExpress, streaming video fans are mostly over-35 news junkies. (http://www.clickz.com/3626896 8/30)
U.S. Internet advertising spending is poised to overtake radio advertising for the first time, says a report from eMarketer. Radio ad spending will inch up to $20.4 billion, short of online’s of $21.7 billion. Radio station Web sites will become a “principal driver” of radio ad growth. (http://www.forbes.com/2007/08/29/advertising-radio-internet-cx_lh_0829radio.html 8/29)
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