Filed under: WIRELESS
WIRELESS
Virgin Mobile USA partnered with Intercasting Corp. to launch a series of mobile social networking sites targeting niche audiences and specific demographic groups. The WAP-based sites include AsianAmerican.com, BlackPlanet.com, LGBT site GLEE.com, Hispanic-focused MiGentre.com and the popular community site LiveJournal.com. Intercasting’s Anthem platform specializes in optimizing social networks for mobile use. Pricing options vary based on usage, letting users pay by the day, by month or by volume.
Yahoo is buying Actionality, a German mobile advertising tech firm, for an undisclosed sum. Actionality provides software technology that inserts ads in content for mobile devices. The deal is “part of Yahoo’s focus on becoming No. 1 in mobile advertising,” says a Yahoo spokesperson. (http://www.informationweek.com/management/showArticle.jhtml;?articleID=201801866 8/22)
Nokia has teamed up with Microsoft to preload Windows Live! features to Nokia mobile handsets. Select handsets available in Europe and the Middle East now feature access to Microsoft’s Windows Live Hotmail, Windows Live Messenger, Windows Live Contacts and Windows Live Spaces programs. (The Washington Post/PC World 8/22, The Wall Street Journal/Dow Jones Newswires 8/23)
India overtook the U.S. in the second quarter to become Nokia’s second-largest market, reflecting the rapid growth of mobile phone use in the country. China remained Nokia’s biggest market worldwide. (http://www.infoworld.com/article/07/08/23/India-passes-US-as-Nokia-no.-2-mobile-market_1.html?source=NLC-WIR&cgd=2007-08-23 8/23)
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