Filed under: WIRELESS
WIRELESS
Nine new NBC Universal channels were added to Verizon Wireless’ V Cast mobile TV service, including offerings from NBC’s prime time and late night shows, NBC News, NBC Sports, Access Hollywood, Telemundo, Mun2, Bravo and iVillage. Clips from Heroes, Friday Night Lights, The Office, Late Night with Conan O’Brien and Project Runaway are featured. The short form videos are available on demand to V Cast subscribers, who pay a monthly fee of $15 for an all-you-can-eat subscription.
Viacom Japan is rolling out myMTV, a social-networking service that incorporates simultaneous video and page-browsing via a wireless handset. NTT DoCoMo, KDDI and Softbank Mobile will offer the ad-supported service free to their customers. (C21 Media 8/1)
The FCC is approving rules for the Jan. 28 auction of the 700 MHz airwave spectrum that grants only half of what Google had requested. The agency did not adopt the platforms that would have created conditions for a third method of broadband delivery. Google now might skip the auction. (http://www.eweek.com/article2/0,1895,2164828,00.asp 8/1)
CBS plans to team up with mobile-advertising firms AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media to sell ads on mobile devices for its programming. Marketers will be able to buy text and banner ads for mobile sites as well as video spots for devices. (http://online.wsj.com/public/article/SB118593909269684456-wp4VnN_D7VHJnxcG293h6oPAfBY_20070808.html 8/1)
A consumer has filed a lawsuit against Apple in an Illinois state court over the battery in an iPhone. The suit alleges that Apple didn’t disclose the $86 replacement cost or the limitations of the battery. (The Arizona Republic (Phoenix)/Bloomberg 7/31)
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