Filed under: BROADCAST/CABLE
BROADCAST/CABLE
With most network TV executives pondering how best to address the ramifications of viewers watching more amateur Internet videos and the increased adoption of DVRs that enable viewers to skip commercials, Pricewaterhouse Coopers says such habitual and technological advances will actually help boost network TV ad revenues. The firm is forecasting growth in traditional-TV ad sales by an average of 4.5% a year to $46.3 billion in 2011. (USA TODAY 6/20)
NBC is said to be paying as much as $1 million for Paris Hilton’s first after-jail interview, which will be conducted by Meredith Vieira for the “Today” show. The deal is reportedly infuriating ABC, which was banking on Hilton’s interview going to Barbara Walters, who is close with Hilton’s mom. (http://www.nypost.com/seven/06212007/news/nationalnews/nbcs_1m_deal_for_paris_chat_nationalnews_marianne_garvey.htm 6/21)
Although former HBO chief Chris Albrecht exited the executive suites in May, he’s not completely gone from the picture. While Albrecht is expected to resurface — likely at the helm of a production company that will hatch film and TV with private financing — he has quietly been helping guide the screen version of the HBO series “Sex and the City” to the starting line. (http://www.variety.com/article/VR1117967320.html?categoryid=14&cs=1 6/20)
In other HBO news, Justin Timberlake is bringing his explosive FutureSex/LoveShow as he headlines his first solo concert event on HBO. The HBO Concert Special will be taped August 16th to be seen exclusively on HBO on September 3rd at 9PM. Behind-the-scenes footage of concert preparations will debut on HBO on Demand beginning 8/13. (http://www.justintimberlake.com/index2.html, http://www.variety.com/article/VR1117964155.html?categoryid=14&cs=1)
Check out the JT tease video below.
Viewership of local news is declining across the United States, and for the same reasons network news is hurting: the Internet and changing lifestyles. “Increasingly, people find local TV news repetitive,” says Tom Rosenstiel, director of the Project for Excellence in Journalism. (http://www.philly.com/inquirer/columnists/20070621_Indifference_at_11.html 6/21)
Cox President Pat Esser says the company hopes to be offering 50 HD channels by the end of this year. Esser also hinted that the company would soon be rolling out a marketing campaign that urges viewers to compare the quality of Cox’s HD picture with satellite’s. Multichannel News (6/20)
After Fox completed its upfront business earlier this week with a $1.9 billion haul, CBS and ABC have now followed suit, with CBS securing $2.5 billion in deals and ABC wrapping up $2.4 billion in business. NBC and The CW are expected to wrap up their upfront action by the end of this week. (Advertising Age 6/20)
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