Filed under: MISC
Day 3 of Digital Hollywood.
The conference has come to a close but the convergence mentions are still coming. Convergence: another fun office lingo term to use whenever you run out of the fun standards like touch base, to your point, and leverage. The final day of Digital Hollywood came to a close today and I must say after 40 convergence mentions, I stopped counting.
Digital Hollywood: 6/14
Advertising Innovation! Broadband, On Demand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
Speakers:
Baris Karadogan: Partner ComVentures
Rob Crumpler: President & CEO: BuzzLogic
Jason Spero: VP Marketing AdMob
Jason Klein: President & co-Founder Special Ops Media
Louis Moynihan: Senior Director of Strategy & Development Pheedo
Paul Bowlin: Regional Sales Director SpotXchange, Booyah Networks
Key Takeways:
Advertiser’s Comfort Level
- Advertiser’s not very comfortable in the online space inserting pre-roll ads to user-generated content. User-generated content runs the spectrum from the most risqué to the most banal. Separating the many pieces of content presents an obstacle to the advertiser.
Determining ROI in the Online Space
- Online vs. TV advertising is highly trackable giving advertisers the ability to track ad views and viewer’s engagement with each ad.
- TV ads don’t signal any specific level of engagement because the viewer could be getting something from the fridge while the TV is on. Comparatively, ads played before a piece of content, are more likely to be viewed.
- Two types of online ads:
- Direct-response driven à metrics dependent
- Brand driven à not metrics dependent
Pros of Mobile Advertising
- New way of advertising to a consumer
- Relatively uncluttered ad sphere
- Personalized ads by user demographic including age, gender, etc.
Social Networks – The Future of Advertising, Marketing & Brand Building
Speakers:
Ray Doustdar: President & co-Founder Teamdating.com
Brian Fitzgerald: President Gorilla Nation
Rebecca Weeks: Director of Business Development Real Girls Media Network, Inc.
Liddy Manson: COO Freewebs
Evan Schumacher: CEO Going.com
Key Takeways:
Recommendations for Online Start-Ups
- Don’t invest in online advertising until a general consensus is reached where users are aware of the site and know what is being offered
Widgets
- Traffic driving mechanisms
- Similar to RSS in the method that information is accessed across the internet
- Ex. Girls Media solicited Sears to build an appliance-buying guide widget powered by Sears (garnered 6-figure revenue for Girls Media)
Future:
- Affinity-based social networkingà much more effective in attracting ad $$
Leave a Comment so far
Leave a comment
